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April 22, 2008
For Immediate Release 		Contact: Heather Sanderson
847-573-6087, heathers @ overturepromo.com

Media Contact: Kathryn Jordan
847-682-1279, kathrynj @ overturepromo.com

Overture Premiums & Promotions Announces New Domain – overturepromotions.com and Launches New, Expanded Web Site



Chicago - Overture Premiums and Promotions announces a new domain – overturepromotions.com - as it launches the new generation of its web site with client-exclusive interactive promotional marketing tools, expanded services, new products and proprietary features.

"Overture has experienced tremendous growth in the past couple of years," explains Heather Sanderson, Owner and Managing Partner of Overture, LLC. "In order for us to sustain this momentum and remain true to our customer-centric corporate philosophy, we conducted extensive research and determined we needed an entirely new web site to better present our full capabilities as well as make researching and ordering promotional products more user-friendly. While one-on-one personal service remains the core mission of our business, we realize that today many clients conduct research and business during non-business hours online and our site needs to provide them with extensive product offerings and expanded services to meet this challenge."

"The research also uncovered that we needed to change our domain name," adds Joe Hazan, also of Overture. "We originally had chosen overturpromo.com because it was a shorter name. However, we discovered that many users actually search for the longer name, overturepromotions.com. Our growth demonstrates our increased brand presence in the marketplace, and that awareness is linked to overturepromo.com, so we will maintain overturepromo.com as a domain that points to the new overturepromotions.com."

The new expanded overturepromotions.com is three times the size of the company’s original web site. It features:
  • New products and pricing, and expanded 24-hour rush products and AAA Rush Service.
  • Redesigned catalog section including more details about each product and the imprinting options available.
  • New categories and search capabilities to make finding products easier.
  • Entirely new section full of promotional marketing tools: production guide, industry glossary, artwork assistance, and a virtual sample option for registered users.
  • Expanded section that explains and demonstrates the various imprinting processes to assist users in selecting the most applicable customization for the various types of promotional products.
  • Information and links to help woman-owned/minority-owned businesses to attain certification as part of Overture’s corporate diversity program.
  • Exclusive client tools and services including virtual showcases, e-Commerce solutions and live chat communication.
"Our clients and staff are very excited about our new site and are providing us with great feedback," adds Heather. "We have many more features planned to be added throughout the year to support our long-term objective that the new site be "organic" (constantly growing and changing) and not a stagnant e-catalog. So keep watching!"

Founded in 2001, Overture, LLC operates under the name, Overture Premiums & Promotions and offers thousands of advertising specialty and promotional products; more on-site imprinting, production and graphics services than the largest competitors; fulfillment/distribution coordination; comprehensive e-Commerce solutions; product web site design and management; and event support. Overture is certified as a Women-Owned Business by the WBENC and is one of Promotional Marketing’s Top 50 Distributors. It is located in Vernon Hills, Illinois, a northwest suburb of Chicago. Overture Premiums & Promotions, 595 North Lakeview Parkway, Vernon Hills, 60061; Toll-Free 888-456-9594; 847-573-6080

For more information or for an interview contact Heather Sanderson directly at: 847-573-6087, heathers@overturepromo.com, or media contact: Kathryn Jordan at 847-682-1279, kathrynj@overturepromo.com.

Overture Premiums & Promotions, LLC
595 North Lakeview Parkway
Vernon Hills, 60061
Toll-Free: 888-456-9594
847-573-6080