http://www.overturepromotions.com Copyright 2010 Overture Premiums & Promotions Louisiana will welcome thousands of education professionals to one of the state's most popular cities for an event that could prove to be a great opportunity for logo merchandise distribution. http://www.overturepromotions.com/NewsArticle.asp?AID=100674 2009-12-3T10:29:34 If you work in business, it's possible your clients do too. http://www.overturepromotions.com/NewsArticle.asp?AID=100675 2009-12-3T10:27:58 If your company has a catchy name and a flashy symbol, you might not have to offer your customers extravagant logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100676 2009-12-3T10:26:44 Many businessmen and women take up golf because a lot of valuable networking can occur while playing 18 holes. http://www.overturepromotions.com/NewsArticle.asp?AID=100677 2009-12-3T10:25:46 If you own a spa or health club and are wondering what sort of promotional items you can give your members this holiday season, consider offering them a wheeled massager. http://www.overturepromotions.com/NewsArticle.asp?AID=100678 2009-12-3T10:21:07 Some people love gadgets, especially when they are combined with other objects that make them more practical than ever before. http://www.overturepromotions.com/NewsArticle.asp?AID=100666 2009-12-2T10:45:33 Your clients, like most professionals, likely have stressful days every now and then. http://www.overturepromotions.com/NewsArticle.asp?AID=100667 2009-12-2T10:43:50 For some people, there is an important difference between lip balm and ChapStick. http://www.overturepromotions.com/NewsArticle.asp?AID=100668 2009-12-2T10:41:23 Alaska will host an event for pilots this spring that thousands of aviation professionals and their families might attend, making this an appropriate time to organize logo merchandise for individuals who are planning to go. http://www.overturepromotions.com/NewsArticle.asp?AID=100669 2009-12-2T10:39:36 The winter holidays are only a few months away, meaning many professionals are beginning to buy the logo merchandise they plan to offer their VIP clients. http://www.overturepromotions.com/NewsArticle.asp?AID=100670 2009-12-2T10:38:14 If you live on or near the West Coast and own a tow truck business, you might be interested to know that the California Tow Truck Association (CTTA) is hosting an event in Nevada that could prove to be a good place to distribute your logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100662 2009-12-2T2:04:25 The state of Pennsylvania will host an event for eldercare professionals and seniors that could be a good opportunity to distribute logo merchandise for individuals who own or are in charge of a retirement home. http://www.overturepromotions.com/NewsArticle.asp?AID=100663 2009-12-2T1:56:08 More and more countries are beginning to participate in the global marketplace. http://www.overturepromotions.com/NewsArticle.asp?AID=100657 2009-12-1T7:57:11 Today, many companies no longer require their personnel to wear a suit and tie or a skirt and blouse. http://www.overturepromotions.com/NewsArticle.asp?AID=100658 2009-12-1T7:54:34 Golf is a game that many professionals play on the weekends because it can offer opportunities to develop social networks and also be a good way to stay in shape. http://www.overturepromotions.com/NewsArticle.asp?AID=100651 2009-11-30T11:27:19 Because many professionals wait until they have an established career to start a family, your younger clients might be recent parents. http://www.overturepromotions.com/NewsArticle.asp?AID=100652 2009-11-30T11:26:17 There are some types of food that almost everyone likes. http://www.overturepromotions.com/NewsArticle.asp?AID=100653 2009-11-30T11:23:05 Many companies now require their personnel to carry badges so their buildings will be more secure. http://www.overturepromotions.com/NewsArticle.asp?AID=100654 2009-11-30T11:19:03 Some people manage to hurt themselves everywhere - inside, outside, at the store, even at work - which is why an express first aid kit can be a great promotional product for your less-than-gracious clients. http://www.overturepromotions.com/NewsArticle.asp?AID=100646 2009-11-25T10:20:50 Most calendars don't make for very exciting logo merchandise because many of these promotional products are exactly the same. http://www.overturepromotions.com/NewsArticle.asp?AID=100647 2009-11-25T9:47:40 The gift basket can be a great present to offer your friends and family around the holidays, meaning your professional acquaintances might like one too. http://www.overturepromotions.com/NewsArticle.asp?AID=100648 2009-11-25T9:46:19 Some companies have a corporate logo that people remember. http://www.overturepromotions.com/NewsArticle.asp?AID=100649 2009-11-25T9:44:07 There are three things your clients can do this winter to avoid getting sick: wash their hands regularly, load up on vitamin C and drink a lot of water. http://www.overturepromotions.com/NewsArticle.asp?AID=100644 2009-11-25T3:21:29 When businessmen and women go overseas for work, they can be away for months at a time. http://www.overturepromotions.com/NewsArticle.asp?AID=100641 2009-11-23T10:32:31 Today, it seems everything is available in a digital format - music, movies, pictures, books - the list isn't endless, but it seems to be getting longer. http://www.overturepromotions.com/NewsArticle.asp?AID=100642 2009-11-23T10:30:30 The state of California will be hosting a special event for people who love do-it-yourself projects this spring, meaning exhibitors who plan to attend should consider arranging their logo merchandise soon. http://www.overturepromotions.com/NewsArticle.asp?AID=100639 2009-11-23T6:20:35 Some Americans believe football is the greatest game in the world and they go to all of their team's games. http://www.overturepromotions.com/NewsArticle.asp?AID=100636 2009-11-20T10:40:15 Thanksgiving is coming and that means holiday shopping can't be far behind. http://www.overturepromotions.com/NewsArticle.asp?AID=100637 2009-11-20T10:29:54 Winter is on its way, but fall might still have a couple of wonderful sunny days left in store for your clients. http://www.overturepromotions.com/NewsArticle.asp?AID=100638 2009-11-20T9:55:33 Today, many businessmen and women work more than 40 hours per week because sometimes there is just a lot that needs to get done. http://www.overturepromotions.com/NewsArticle.asp?AID=100631 2009-11-20T3:44:42 Under many circumstances, two is better than one. http://www.overturepromotions.com/NewsArticle.asp?AID=100632 2009-11-20T3:42:04 Sometimes the logo merchandise companies buy isn't meant for their potential or existing clients, but rather for their personnel. http://www.overturepromotions.com/NewsArticle.asp?AID=100630 2009-11-19T11:21:50 Most people are familiar with plastic food containers like those made by Tupperware. http://www.overturepromotions.com/NewsArticle.asp?AID=100625 2009-11-18T11:19:42 Many businessmen and women are asked to travel nationally and overseas for their companies. http://www.overturepromotions.com/NewsArticle.asp?AID=100626 2009-11-18T11:17:13 The state of Florida will host an event for professionals who work in the diving industry this spring, which could turn out to be a good chance for these individuals to distribute their promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100627 2009-11-18T11:13:54 Thanksgiving is almost here and that means winter is just around the corner, so promotional items that will make your clients feel cozy could be an ideal holiday treat. http://www.overturepromotions.com/NewsArticle.asp?AID=100620 2009-11-17T10:53:42 The state of California will host a book festival this spring that could prove to be an ideal opportunity for bookstore owners to distribute their promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100621 2009-11-17T10:25:17 The logo merchandise industry can be an interesting work environment because the professionals who are behind the products that businesses buy for their clients are often brimming with creativity. http://www.overturepromotions.com/NewsArticle.asp?AID=100615 2009-11-16T10:29:57 Security is a big issue today and many companies are now asking their personnel to wear identification badges whenever they are in the building. http://www.overturepromotions.com/NewsArticle.asp?AID=100613 2009-11-13T10:20:54 Many companies are beginning to realize that while promotional products and logo merchandise are a great way to build up their brand name, social networking websites also offer many opportunities to accomplish the same task. http://www.overturepromotions.com/NewsArticle.asp?AID=100614 2009-11-13T10:17:52 The news has been full of stories about the flu lately and one way to protect yourself against this virus is to keep your hands clean. http://www.overturepromotions.com/NewsArticle.asp?AID=100609 2009-11-12T10:22:23 The state of Louisiana will host a trade show for sportsmen this summer that might be a great opportunity for hunting equipment businesses to distribute promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100610 2009-11-12T10:15:34 Many companies give their salesmen and women a car so these professionals don't run up the mileage on their own vehicles when driving long distances for work. http://www.overturepromotions.com/NewsArticle.asp?AID=100604 2009-11-11T10:18:19 The best kind of promotional product is one that appears to have cost a lot, but was actually inexpensive. http://www.overturepromotions.com/NewsArticle.asp?AID=100605 2009-11-11T10:16:29 The USB key seems to be the most popular promotional product these days. http://www.overturepromotions.com/NewsArticle.asp?AID=100599 2009-11-10T10:19:38 Professionals who use online video and live in the Northeast should know that members of their industry will be coming to their area for an event that might prove to be a good opportunity to distribute logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100600 2009-11-10T10:05:30 Some technology manufacturers and wholesalers in the Midwest will soon be ordering their logo merchandise in preparation of a Wisconsin expo that was organized for members of this industry. http://www.overturepromotions.com/NewsArticle.asp?AID=100601 2009-11-10T10:03:43 There are certain promotional products that are only appropriate if you are in a specific line of work. http://www.overturepromotions.com/NewsArticle.asp?AID=100595 2009-11-9T10:19:58 When you work in business, a lot of the time you are asked to dress formally. http://www.overturepromotions.com/NewsArticle.asp?AID=100591 2009-11-6T10:23:38 The state of Kentucky will be hosting a trucking expo in early 2010. http://www.overturepromotions.com/NewsArticle.asp?AID=100592 2009-11-6T10:20:58 Sometimes it can be a good idea to show customers that your company is not all about business and that you have a fun side too. http://www.overturepromotions.com/NewsArticle.asp?AID=100583 2009-11-5T10:22:03 International businessmen and women are often asked to travel and sometimes, when you are on the road, you need to use restrooms that are not quite as nice as the one you have at home. http://www.overturepromotions.com/NewsArticle.asp?AID=100584 2009-11-5T10:20:19 Hundreds of designers and fashion experts will gather in California this summer for a children's apparel fair, making the event an ideal opportunity to create a buzz around your label or shop by distributing stylish logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100585 2009-11-5T9:56:09 Those in the pet business may wish to prepare logo merchandise for the state of Washington’s trade fair for animal lovers this summer, which is now only a few months away. http://www.overturepromotions.com/NewsArticle.asp?AID=100586 2009-11-5T9:21:12 It can be hard to come up with an original idea when you are wondering what to offer your potential clients as logo merchandise, especially if you have to choose a new promotional product every year. http://www.overturepromotions.com/NewsArticle.asp?AID=100579 2009-11-4T10:20:11 Why is it that some of the best meals are those that make your breath smell uninviting? http://www.overturepromotions.com/NewsArticle.asp?AID=100576 2009-11-3T10:25:12 If you live in the Northern United States and own a car, you know there are a couple of tools everyone needs during the winter time. http://www.overturepromotions.com/NewsArticle.asp?AID=100571 2009-11-2T10:08:00 Some businesses don't take the time to pick out cool logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100564 2009-10-30T9:15:36 The state of California will host a fashion tradeshow this spring, so if you own a boutique or a small clothing label, this might be a good time to order your logo merchandise because this event could attract a lot of potential customers. http://www.overturepromotions.com/NewsArticle.asp?AID=100565 2009-10-30T9:13:48 Because of the economic crisis, many companies have been trimming expenses like promotional products and business trips to conferences and tradeshows, but one entrepreneur says now is not the time to hedge bets. http://www.overturepromotions.com/NewsArticle.asp?AID=100566 2009-10-30T9:12:32 This spring, Massachusetts will host an electronics tradeshow and thousands of people are going to be there, so if your company manufactures gadgets and plans to have a booth at this event, you should consider deciding what sort of promotional product you're going to want to offer your potential clients because time is short. http://www.overturepromotions.com/NewsArticle.asp?AID=100559 2009-10-29T9:05:35 The holidays are approaching and unfortunately, many businesses are suffering because of the recession, so finding logo merchandise to offer your personnel that's affordable but at the same time illustrates how much you appreciate their hard work might be tough. http://www.overturepromotions.com/NewsArticle.asp?AID=100560 2009-10-29T8:47:53 Promotional products do not always have to be serious or work-related; sometimes they can be fun. http://www.overturepromotions.com/NewsArticle.asp?AID=100561 2009-10-29T8:42:40 The spring, there will be an expo for parents who have young children, so if you run a nursery, you should consider ordering your logo merchandise now, because this event is shaping up to be a big one. http://www.overturepromotions.com/NewsArticle.asp?AID=100562 2009-10-29T8:18:14 Many businessmen and women are asked to carry a smartphone by their companies, as these devices allow professionals to remain connected even when on the road. http://www.overturepromotions.com/NewsArticle.asp?AID=100555 2009-10-28T9:09:21 One of the best ways to show your clients that their business is valuable to you is to take them out for a round of golf. http://www.overturepromotions.com/NewsArticle.asp?AID=100556 2009-10-28T9:04:31 The key chain has long been a popular promotional item to distribute, no matter what industry a company might be a part of or how big the operation is. http://www.overturepromotions.com/NewsArticle.asp?AID=100557 2009-10-28T8:30:19 The state of Missouri will host a tradeshow organized with photographers in mind this spring, so if snapping pictures or helping people do so is your specialty, then it might be time to decide what sort of logo merchandise you would like to distribute, because this event is only a few months away. http://www.overturepromotions.com/NewsArticle.asp?AID=100558 2009-10-28T8:28:23 These days, more and more promotional products are made of recycled materials, so why not take advantage? http://www.overturepromotions.com/NewsArticle.asp?AID=100551 2009-10-27T9:57:02 How many times have you gotten off a long plane trip only to spend the next hour waiting for your luggage at the carousel? http://www.overturepromotions.com/NewsArticle.asp?AID=100552 2009-10-27T9:21:08 There will be a fitness expo in Nebraska this spring and thousands of people will be there, so if your business is wellbeing and you operate out of the Midwest, preparing some logo merchandise might be a good idea because this event looks like it is going to be big. http://www.overturepromotions.com/NewsArticle.asp?AID=100553 2009-10-27T9:15:03 The state of North Carolina will be hosting a tradeshow for people who have elderly parents to look after or professionals who manage retirement homes, so if your company offers goods or services that help seniors, this event might be a good opportunity to distribute some promotional items. http://www.overturepromotions.com/NewsArticle.asp?AID=100554 2009-10-27T8:45:26 When your clients are stressed out, it is likely that some of them would probably appreciate a back rub, but those are sort of difficult to distribute as promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100549 2009-10-26T10:47:48 Many people who work hard find exercise a great way to relax, so why not give your clients a promotional product they can use when they go for a run? http://www.overturepromotions.com/NewsArticle.asp?AID=100543 2009-10-23T10:19:29 The recession has had an impact on the lives of many Americans and even those who are relatively well-off have been forced to cut unnecessary expenses from their budgets. http://www.overturepromotions.com/NewsArticle.asp?AID=100539 2009-10-22T10:09:26 There will be a show for restaurant owners in Illinois this spring, so if your business provides kitchen equipment or anything else that's related to food preparation, it might be a good idea to prepare some promotional items because this could prove to be a good chance to create a buzz around your company by distributing logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100540 2009-10-22T10:02:47 The state of New York will be hosting an expo that has been organized with women who are into physical fitness in mind. http://www.overturepromotions.com/NewsArticle.asp?AID=100541 2009-10-22T9:59:29 This spring, the state of California will host an event organized specifically with animal lovers in mind, so if pets are your business, you might consider stocking up on logo merchandise because thousands of people could be coming to this show. http://www.overturepromotions.com/NewsArticle.asp?AID=100535 2009-10-21T10:13:21 Ohio is going to host a big expo for outdoorsmen and women next year, so if you sell fishing equipment, you should consider getting your logo merchandise in order because thousands of visitors are expected to attend this event. http://www.overturepromotions.com/NewsArticle.asp?AID=100532 2009-10-20T10:53:39 Many businessmen and women both live and work in the city, meaning that their lives almost always involve at least a little stress. http://www.overturepromotions.com/NewsArticle.asp?AID=100527 2009-10-19T10:24:12 There will be an event organized specifically for broadcasters this spring in Nevada, so if you work in the world of electronic media, this could be your chance to make a name for yourself by distributing logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100528 2009-10-19T9:57:06 It's fall, it's cold and nothing is better on gray day than a nice cup of hot coffee. http://www.overturepromotions.com/NewsArticle.asp?AID=100518 2009-10-16T6:12:52 New York City will host an expo organized to attract people who enjoy collecting and admiring stamps, so if you own a paper goods store and want to distribute logo merchandise, the Big Apple is likely the place to be. http://www.overturepromotions.com/NewsArticle.asp?AID=100519 2009-10-16T5:48:53 Things are big in Texas, and expos are no exception, so if you work in the music industry and want people to know your name, you might consider going to this Austin event to give out your promotional items. http://www.overturepromotions.com/NewsArticle.asp?AID=100520 2009-10-16T5:04:34 The state of Florida will host a big art fair next spring so if you are an artist or run a gallery and you want more people to know about you, this could be a chance to create a buzz with some logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100517 2009-10-16T4:57:56 The state of Texas will hold a motorcycle tradeshow in late March of next year, so if your company specializes in bikes and you live in the Southwest, it might be time to start thinking about logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100516 2009-10-15T10:08:04 People are finally starting to take the environment seriously, and that's good. http://www.overturepromotions.com/NewsArticle.asp?AID=100512 2009-10-14T8:08:56 Working long hours day in and day out isn't only physically tiring, it also exhausts the mind. http://www.overturepromotions.com/NewsArticle.asp?AID=100508 2009-10-13T10:05:47 The state of Arizona will host a tradeshow that was organized specifically for people interested in home improvement, so if this is your line, it might be time to prepare a promotional item that will set you apart from the rest. http://www.overturepromotions.com/NewsArticle.asp?AID=100509 2009-10-13T10:02:19 Few things excite car fanatics like a big tradeshow giveaway, so if you're trying to get people pumped up about your auto business, you might consider doing something a little extravagant. http://www.overturepromotions.com/NewsArticle.asp?AID=100503 2009-10-12T10:22:45 The state of Texas will hold an event for members of the funeral and cemetery industry early next year, so if you're a sales representative for a funeral products business, this might be a good opportunity to create awareness of your company's services with promotional items. http://www.overturepromotions.com/NewsArticle.asp?AID=100504 2009-10-12T10:14:42 If you have some young personnel working under you and they are dedicated but still new, what can you offer them for the holidays this year that will show you appreciate all the long hours they've been logging but won't cost you an arm and a leg? http://www.overturepromotions.com/NewsArticle.asp?AID=100499 2009-10-9T9:06:04 The state of Nevada will be hosting a lawn and garden expo this spring and it could be a good opportunity to create a buzz about your business with a trade show giveaway. http://www.overturepromotions.com/NewsArticle.asp?AID=100494 2009-10-9T8:40:03 There is a trade show that has been organized in Ohio specifically for people who love Halloween, so if your business is costumes, this could be your chance to attract some potential clients with your logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100495 2009-10-9T8:37:52 Many businessmen and women use a laptop for work because their jobs require them to travel. http://www.overturepromotions.com/NewsArticle.asp?AID=100492 2009-10-8T10:10:51 The state of Indiana is hosting a trade show that is designed for parents or people who plan to become parents, so if you're in the baby business, this event might be a good opportunity to give out your promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100493 2009-10-8T10:06:55 When was the last time you entered someone's office and they weren't staring into a computer screen? http://www.overturepromotions.com/NewsArticle.asp?AID=100491 2009-10-8T8:53:37 A cool new trend in the world of promotional items is the USB key preloaded with a press kit. http://www.overturepromotions.com/NewsArticle.asp?AID=100487 2009-10-7T10:02:31 The state of Nevada will hold an auto show this spring that might prove to be a good opportunity for garage owners to spread the word about their businesses by giving out logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100488 2009-10-7T9:58:42 The weather gets cold, dark and stormy during the month of October and your employees might need a morale boost as a result. http://www.overturepromotions.com/NewsArticle.asp?AID=100483 2009-10-6T10:19:56 In the world of incentives and corporate gift giving, different times call for different presents. http://www.overturepromotions.com/NewsArticle.asp?AID=100480 2009-10-5T8:22:22 This spring, New York City will host Lightfair International, so if illumination is your occupation, this could be a place for you to hand out your promotional items. http://www.overturepromotions.com/NewsArticle.asp?AID=100481 2009-10-5T7:24:09 We're all familiar with the philosophy that says if you work hard you should play hard, too. http://www.overturepromotions.com/NewsArticle.asp?AID=100476 2009-10-2T7:37:36 California is hosting an exposition entirely dedicated to pets this spring and thousands of families are expected to attend, so you might want to get your promotional items ready if you're in the animal care business. http://www.overturepromotions.com/NewsArticle.asp?AID=100477 2009-10-2T7:00:16 There will be a trade show for wine lovers in California this spring, so if you're a member of the industry and are looking for a chance to spread the word about your business, you might consider attending this expo and bringing your promotional items with you. http://www.overturepromotions.com/NewsArticle.asp?AID=100472 2009-10-2T6:25:01 The tricky thing about promotional products is that you often give out hundreds or even thousands of them so they have to be affordable. http://www.overturepromotions.com/NewsArticle.asp?AID=100467 2009-10-1T7:54:29 The state of Oklahoma will host a farm show this spring and if you plan on going, it might be a good idea to bring a promotional product that's fit for all ages because the whole family may want to attend this event. http://www.overturepromotions.com/NewsArticle.asp?AID=100468 2009-10-1T7:35:43 Sometimes it can be a good idea to offer promotional items that don't directly relate to your business but that your clients need nonetheless. http://www.overturepromotions.com/NewsArticle.asp?AID=100465 2009-9-30T5:18:34 A city in Texas will host a weapons trade show that could draw thousands of people, so if this is your industry and you're looking for a chance to increase awareness of your business with promotional products, the event could be for you. http://www.overturepromotions.com/NewsArticle.asp?AID=100463 2009-9-30T4:47:09 The state of Ohio will host a trade show intended for people whose passion is caring for horses and horseback riding, so if you are in the equine business, you and your promotional items could be a welcome addition to this event. http://www.overturepromotions.com/NewsArticle.asp?AID=100464 2009-9-30T4:12:32 Halloween is coming up which means Thanksgiving can't be too far away. http://www.overturepromotions.com/NewsArticle.asp?AID=100457 2009-9-29T4:14:19 If you're in cosmetology and looking for details regarding America's Expo for Skin Care & Spa, you should know that the show has changed its name, or you could miss your chance to distribute your logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100458 2009-9-29T4:10:38 A home remodeling show at the end of March already has hundreds of exhibitors registered for floorspace, so if you're in southern Florida and like to network, it might be a good idea to get your promotional products ready. http://www.overturepromotions.com/NewsArticle.asp?AID=100459 2009-9-29T3:17:14 Incense are a great promotional product to give out during this time of year. http://www.overturepromotions.com/NewsArticle.asp?AID=100452 2009-9-28T4:07:01 A few thousand Californians will be attending the Gem Fair in San Diego early next spring, so if you've got a small jewelry business in SoCal, this might be a good opportunity to network and get your promotional items in the hands of potential clients. http://www.overturepromotions.com/NewsArticle.asp?AID=100453 2009-9-28T3:28:41 There will be a large antique show this April in North Carolina, so if you're in the restoration business, you might want to stop by and give out some promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100454 2009-9-28T3:23:12 When you're developing a product, you have the client in mind. http://www.overturepromotions.com/NewsArticle.asp?AID=100449 2009-9-25T4:13:53 There's a boat show next spring in Rhode Island and it looks like it might turn out to be a big one, so if you're looking to spread the word about your company, this could be a great opportunity to distribute your logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100450 2009-9-25T3:03:09 New York City is having a car show next spring and if you're in the neighborhood, it might be a good idea to stop by to network and give out some promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100443 2009-9-24T4:27:54 Next spring, a city in Colorado will host the state's largest bridal show and it could be a great opportunity for your company to gain some exposure by distributing logo merchandise. http://www.overturepromotions.com/NewsArticle.asp?AID=100444 2009-9-24T4:26:08 Some small businesses have almost everything it takes to succeed. http://www.overturepromotions.com/NewsArticle.asp?AID=100445 2009-9-24T4:23:55 On many teams, the salesman can be the member who spends the most time with potential clients. http://www.overturepromotions.com/NewsArticle.asp?AID=100440 2009-9-23T10:23:10 When it comes to modes of transport, the scale of most unpleasant to least unpleasant usually goes: ship, train, car and plane. http://www.overturepromotions.com/NewsArticle.asp?AID=100441 2009-9-23T10:15:03 Technology is wonderful because it allows us to do more for less and do it faster. http://www.overturepromotions.com/NewsArticle.asp?AID=100442 2009-9-23T10:11:12 Sitting at a desk all day is okay as long as you take full advantage of your evenings. http://www.overturepromotions.com/NewsArticle.asp?AID=100434 2009-9-22T8:26:23 The part of the human brain that senses smells is very closely associated with the part that recalls memories. http://www.overturepromotions.com/NewsArticle.asp?AID=100435 2009-9-22T8:08:28 If you are a businessman or woman, then you know: professionals often have to travel. http://www.overturepromotions.com/NewsArticle.asp?AID=100436 2009-9-22T8:02:59 There's no denying it, fall is coming. http://www.overturepromotions.com/NewsArticle.asp?AID=100429 2009-9-21T10:02:07 In business, your wits are your greatest weapon, but your armor is your outfit. http://www.overturepromotions.com/NewsArticle.asp?AID=100430 2009-9-21T9:40:45 The business world is getting crazier and crazier. http://www.overturepromotions.com/NewsArticle.asp?AID=100423 2009-9-18T10:05:42 Seems like everything is digital today. http://www.overturepromotions.com/NewsArticle.asp?AID=100424 2009-9-18T9:41:31 People are big on hygiene these days, and for a good reason. http://www.overturepromotions.com/NewsArticle.asp?AID=100425 2009-9-18T9:37:46 It's funny; today the world is full of all sorts of gadgets that are supposed to save you time, money and energy. http://www.overturepromotions.com/NewsArticle.asp?AID=100419 2009-9-17T9:56:51 There are five basic senses: sight, hearing, taste, smell and touch. http://www.overturepromotions.com/NewsArticle.asp?AID=100410 2009-9-16T3:58:28 Traveling is a big part of doing international business. http://www.overturepromotions.com/NewsArticle.asp?AID=100411 2009-9-16T3:52:30 Everything is digital these days. http://www.overturepromotions.com/NewsArticle.asp?AID=100412 2009-9-16T3:24:40 There are four measures the average person can take to look after their physical and mental health. http://www.overturepromotions.com/NewsArticle.asp?AID=100408 2009-9-15T9:30:58 Businessmen and women move about a lot these days. http://www.overturepromotions.com/NewsArticle.asp?AID=100409 2009-9-15T9:15:06 The consumer goods industry is evolving everyday and the amount of choice the end-user now has is affecting the way we spend our money. http://www.overturepromotions.com/NewsArticle.asp?AID=100403 2009-9-14T10:19:24 Business casual is a term you hear a lot now, as more and more companies decide it's unnecessary for their valued personnel to get dressed to the nines for a day at the office that won't involve entertaining new or existing clients. http://www.overturepromotions.com/NewsArticle.asp?AID=100404 2009-9-14T10:17:06 Businessmen and women now operate in an international marketplace and this requires frequent travel. http://www.overturepromotions.com/NewsArticle.asp?AID=100397 2009-9-11T6:21:28 When people think of corporate gifts, they picture calendars, pens, key chains and fridge magnets because those things used to work. http://www.overturepromotions.com/NewsArticle.asp?AID=100396 2009-9-11T4:47:53 When you've got to give out a lot of corporate gifts, your company expects you to do so without damaging the budget and your relationships with your clients. http://www.overturepromotions.com/NewsArticle.asp?AID=100391 2009-9-10T4:50:55 Businessmen and women work so much these days that it seems there's hardly time for anything else. http://www.overturepromotions.com/NewsArticle.asp?AID=100392 2009-9-10T4:47:49 You value all of your clients and offering them a nice corporate gift is a great way to show them your appreciation. http://www.overturepromotions.com/NewsArticle.asp?AID=100393 2009-9-10T4:43:27 You and your company value and respect your clients and you want to communicate your appreciation with a great corporate gift. http://www.overturepromotions.com/NewsArticle.asp?AID=100394 2009-9-10T3:18:49 While summer is almost over, the picnic season still has a good five weeks to go, depending on where you live. http://www.overturepromotions.com/NewsArticle.asp?AID=100387 2009-9-8T10:21:15 The hardest part about giving your clients good corporate gifts is that they probably receive dozens of them each year. http://www.overturepromotions.com/NewsArticle.asp?AID=100388 2009-9-8T4:47:59 Many businessmen and women travel and most of the time they do so by plane. http://www.overturepromotions.com/NewsArticle.asp?AID=100384 2009-9-4T10:00:42 Summer is coming to an end and the first day of school is coming up. http://www.overturepromotions.com/NewsArticle.asp?AID=100385 2009-9-4T9:27:11 A nice gift doesn't have to be expensive and this is good news if your company is deciding what it would like its corporate gift to be this season. http://www.overturepromotions.com/NewsArticle.asp?AID=100381 2009-9-3T10:11:09 The whole point of giving your clients corporate gifts is so they'll remember your company even when they're not in your office or using your products. http://www.overturepromotions.com/NewsArticle.asp?AID=100382 2009-9-3T10:00:39 Many businesses today have expanded into foreign countries and have asked their personnel to relocate, if only for a short while. http://www.overturepromotions.com/NewsArticle.asp?AID=100377 2009-9-2T2:12:13 Today, many businessmen and women unwind from a day at the office by hitting the tennis courts, shooting some hoops or going for a run. http://www.overturepromotions.com/NewsArticle.asp?AID=100378 2009-9-2T2:10:07 A corporate gift should not just communicate thoughtfulness, it should say something about your company's standards too. http://www.overturepromotions.com/NewsArticle.asp?AID=100379 2009-9-2T2:09:05 Summer is coming to a close and everyone is heading back to work. http://www.overturepromotions.com/NewsArticle.asp?AID=100373 2009-9-1T3:05:30 It seems more companies are finding the use of social media sites to be a viable way to market their products and services. http://www.overturepromotions.com/NewsArticle.asp?AID=100370 2009-8-31T9:00:00 Once the month of September hits, baseball fans know this is crunch time for many teams vying for a place in the post season. http://www.overturepromotions.com/NewsArticle.asp?AID=100366 2009-8-28T8:08:54 It's never too early to prepare for a tradeshow. In fact, some industry experts have urged more companies to take as much prep time as they can, particularly smaller firms who may not go to a lot of tradeshows in a year. http://www.overturepromotions.com/NewsArticle.asp?AID=100367 2009-8-28T7:53:29 Time is money, especially when a potential customer is spending more time at your trade booth than any other at the tradeshow. http://www.overturepromotions.com/NewsArticle.asp?AID=100364 2009-8-27T9:58:33 As the regular baseball season gets closer to its end in September, some executives and managers may be getting excited for the upcoming post-season. http://www.overturepromotions.com/NewsArticle.asp?AID=100365 2009-8-27T9:56:44 Allowing an employee to personalize their work space is a common occurrence in offices across the country and one of the most common ways staff members do this is through picture frames that hold images of their family and friends. http://www.overturepromotions.com/NewsArticle.asp?AID=100360 2009-8-26T9:51:23 Some tradeshows are in large cities, forcing many attendees to hop on a plane to participate in the event. Since you know they will most likely be returning home on a flight, why not give them a promotional product they can use on the plane? http://www.overturepromotions.com/NewsArticle.asp?AID=100359 2009-8-26T7:34:34 The morale of employees is an increasingly important aspect of the modern workplace, especially with the weakened economy forcing layoffs, cutbacks and general morose among workers. http://www.overturepromotions.com/NewsArticle.asp?AID=100356 2009-8-25T10:46:09 Companies interested in innovative branding strategies may be able to learn a lot from job seekers who are finding unique ways of landing a job. http://www.overturepromotions.com/NewsArticle.asp?AID=100357 2009-8-25T10:29:17 It's the little things that count, especially when it comes to your employees' health. http://www.overturepromotions.com/NewsArticle.asp?AID=100352 2009-8-24T10:24:30 There are a plethora of tools out there for marketers to use to increase brand awareness and some of them are even free. http://www.overturepromotions.com/NewsArticle.asp?AID=100353 2009-8-24T10:22:36 Companies who are the most successful at tradeshows go into the event with a specific plan and goals. http://www.overturepromotions.com/NewsArticle.asp?AID=100343 2009-8-21T4:11:14 The weakened economy has affected businesses in various ways, forcing some to cut money from their marketing budget. http://www.overturepromotions.com/NewsArticle.asp?AID=100344 2009-8-21T4:10:15 The evolution of technology has made everything faster, which may have caused one traditional courtesy to fall by the wayside. http://www.overturepromotions.com/NewsArticle.asp?AID=100340 2009-8-20T6:22:10 One of the biggest tradeshows and conferences concerning home care and hospice is coming to Los Angeles, California for the event's 28th year. http://www.overturepromotions.com/NewsArticle.asp?AID=100341 2009-8-20T6:21:16 Given the recent news about quarterback Brett Favre coming out of retirement again, it may be safe to say that sports fans are busy debating the pros and cons about the professional football player who seemingly can't say goodbye to the sport. http://www.overturepromotions.com/NewsArticle.asp?AID=100342 2009-8-20T6:20:01 Sometimes bad things can happen to good companies. http://www.overturepromotions.com/NewsArticle.asp?AID=100333 2009-8-19T9:49:24 According to one Forbes.com columnist, there is a branding lesson to be learned on AMC's show Mad Men, and it has nothing to do with business executives pretending they are the 21st century version of Don Draper. http://www.overturepromotions.com/NewsArticle.asp?AID=100334 2009-8-19T9:48:24 With the end of the summer coming, a lot of parents may have back-to-school shopping on their minds. Because of this possible distraction, companies may want to cater to this seasonal trend and offer promotional products targeted for the new school year. http://www.overturepromotions.com/NewsArticle.asp?AID=100335 2009-8-19T9:40:01 According to some wedding experts, many couples are branding their nuptials as a way to have their guests feel more connected to the ceremony and the subsequent reception. http://www.overturepromotions.com/NewsArticle.asp?AID=100330 2009-8-18T10:50:37 One of the most popular television dramas is back on the air and companies may want to take advantage of it as a tradebooth theme to grab more attention. http://www.overturepromotions.com/NewsArticle.asp?AID=100331 2009-8-18T10:38:44 Loyalty is an important commodity in the business world and companies interested in keeping certain clients may want to bestow corporate gifts on them. http://www.overturepromotions.com/NewsArticle.asp?AID=100323 2009-8-17T7:37:36 There are two aspects involved in having a successful tradeshow outing: an innovative booth and an aggressive sales staff. http://www.overturepromotions.com/NewsArticle.asp?AID=100324 2009-8-17T7:21:10 Employee incentive programs are proven business tactics to increase morale and potentially kick productivity into high gear. But what is the right incentive to give? http://www.overturepromotions.com/NewsArticle.asp?AID=100325 2009-8-17T7:20:23 One of the best ways for your promotional products to get the most attention is to be sure they follow whatever relevant trends are happening in the country. http://www.overturepromotions.com/NewsArticle.asp?AID=100322 2009-8-14T7:36:51 Doing a little good can go a long way. http://www.overturepromotions.com/NewsArticle.asp?AID=100318 2009-8-14T5:10:32 While branding is important, marketing executives should realize that incorporating a new name can mean more than just a new image. http://www.overturepromotions.com/NewsArticle.asp?AID=100319 2009-8-14T5:09:42 While it's true that one function of promotional products is to get the word out about a company's services or products, executives and managers may want to make sure their message isn't confusing to the prospective client. http://www.overturepromotions.com/NewsArticle.asp?AID=100313 2009-8-13T7:37:36 Despite what the economy looks like, there will always be fashion, whether its high priced or has more of a recessionista approach. http://www.overturepromotions.com/NewsArticle.asp?AID=100314 2009-8-13T7:34:52 According to one study, there is a promotional product that has been deemed one of the most popular of them all. http://www.overturepromotions.com/NewsArticle.asp?AID=100315 2009-8-13T7:33:44 While Twitter has been shown to be useful as an innovative way for businesses to keep in close contact with existing customers, there may be another social media site that some companies should considering employing. http://www.overturepromotions.com/NewsArticle.asp?AID=100311 2009-8-13T1:26:05 Some companies may be finding it difficult to stay afloat in a weakened economy, which means cuts were probably made to save some money. http://www.overturepromotions.com/NewsArticle.asp?AID=100312 2009-8-13T1:25:22 When the term promotional products is used, some companies may immediately think of unique items or expensive prizes to hand out during tradeshows or after face-to-face meetings with clients. http://www.overturepromotions.com/NewsArticle.asp?AID=100310 2009-8-12T10:27:00 In order to have a successful brand promotional campaign, a company must have effective brand awareness, according to some marketing analysts. And one of the best ways to accomplish awareness is through engaging graphic designs. http://www.overturepromotions.com/NewsArticle.asp?AID=100303 2009-8-11T8:37:26 With the economy still in a weakened state, it's increasingly important for businesses to find ways to keep costs down and avoid any unwanted cuts, such as job positions or staff. http://www.overturepromotions.com/NewsArticle.asp?AID=100304 2009-8-11T8:34:16 One national restaurant chain is looking to a popular social networking site in an effort to expand its conversation with its customers. http://www.overturepromotions.com/NewsArticle.asp?AID=100301 2009-8-11T5:44:56 Sometimes an employee incentive doesn't have to be a prize or some sort of inter-office contest. Instead, it can be as simple as writing a heartfelt note. http://www.overturepromotions.com/NewsArticle.asp?AID=100302 2009-8-11T5:43:34 Though some companies imprint their business logo or name on a promotional product such as a t-shirt, there may be something else to place on the item that could be more engaging to the customer. http://www.overturepromotions.com/NewsArticle.asp?AID=100300 2009-8-10T10:55:57 Tradeshows are about gaining attention and an exhibitor who has an engaging and dynamic booth will get the most potential clients when compared to other booths that just aren't flashy enough. http://www.overturepromotions.com/NewsArticle.asp?AID=100295 2009-8-7T9:11:43 After eight hours of staring at a computer screen and using a keyboard, it may be easy for some employees to feel some sort of discomfort and pain, especially in their wrist. http://www.overturepromotions.com/NewsArticle.asp?AID=100296 2009-8-7T9:10:57 Time is one of the most important commodities in the world of business because, as the saying goes, time is money. http://www.overturepromotions.com/NewsArticle.asp?AID=100290 2009-8-6T11:04:19 When the word coupon is said, it may conjure up images of the Sunday paper opened up and someone diligently cutting out that week's deals with a pair of scissors. http://www.overturepromotions.com/NewsArticle.asp?AID=100291 2009-8-6T10:59:12 No matter how office managers try, it may be impossible to drown out certain sounds that occur during the workday. http://www.overturepromotions.com/NewsArticle.asp?AID=100289 2009-8-6T10:41:16 For a company to get attention from prospective clients, they have to find a way to stand out, to appear to be different from the rest of the businesses. http://www.overturepromotions.com/NewsArticle.asp?AID=100287 2009-8-5T11:24:19 Sometimes the best ideas aren't born in a board room, they are born on the street. http://www.overturepromotions.com/NewsArticle.asp?AID=100285 2009-8-5T9:58:10 While promotional products are good to hand out once a prospective client is at your tradeshow booth, there has to be something that draws them initially. http://www.overturepromotions.com/NewsArticle.asp?AID=100286 2009-8-5T9:57:02 Though it may be summer right now, it's important for businesses to stay ahead of the promotional product curve, both in terms of the items available to hand out and the changing seasons. http://www.overturepromotions.com/NewsArticle.asp?AID=100279 2009-8-4T8:12:39 Though this advice may sound like a broken record to some, it still begs repeating because of its importance: businesses that want the most out of their promotional products should pick items that are useful and will be used nearly every day. http://www.overturepromotions.com/NewsArticle.asp?AID=100280 2009-8-4T8:08:01 In business, it's important to stay on top of any changing trends or shifts within the industry. This is also the case with promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100276 2009-8-3T6:43:13 There are some things an office has always needed such as pens, coffee mugs and notebooks. http://www.overturepromotions.com/NewsArticle.asp?AID=100277 2009-8-3T6:40:16 Traditionally promotional products have been used to increase the visibility of a company, though that doesn't always have to be the case – they can also be part of a successful viral marketing campaign. http://www.overturepromotions.com/NewsArticle.asp?AID=100273 2009-7-31T9:00:00 When choosing the right promotional product to increase your company's visibility, it's important to think about items that business people will use frequently. http://www.overturepromotions.com/NewsArticle.asp?AID=100245 2009-7-30T9:00:00 Storage will always be an important element of the business world, whether it's digital storage with a terabyte hard drive or a warehouse in the next town over. http://www.overturepromotions.com/NewsArticle.asp?AID=100246 2009-7-30T9:00:00 Thanks to cheaper prices and new products, more people will be equipped with a smartphone, from the local business owner to the high school student walking at the mall. http://www.overturepromotions.com/NewsArticle.asp?AID=100243 2009-7-29T6:15:19 Just like in high school, a tradeshow is all about being noticed. http://www.overturepromotions.com/NewsArticle.asp?AID=100241 2009-7-28T6:09:51 It's no secret that when two people get engaged and start wedding planning, a significant amount of stress ensues as the date gets closer. http://www.overturepromotions.com/NewsArticle.asp?AID=100240 2009-7-28T4:57:57 While it's true most office workers probably keep track of the time thanks to the clock located on the computer screen, that doesn't have to be their only option. http://www.overturepromotions.com/NewsArticle.asp?AID=100235 2009-7-27T6:32:45 Sometimes employee incentive programs don't have to be about awards or prizes - they can also be about addressing the wellbeing of a company's staff. http://www.overturepromotions.com/NewsArticle.asp?AID=100236 2009-7-27T6:31:12 Films that have incorporated 3D technology seem to always be big draws for movie audiences, despite the higher-priced tickets. Business who utilized this technology for their tradeshow booth may be able to capitates their visitors as well. http://www.overturepromotions.com/NewsArticle.asp?AID=100232 2009-7-24T4:51:20 The back-to-school season is just around the corner, which means exhibitors who cater to education-based businesses may want to add some extra pressure to their sales pitch. http://www.overturepromotions.com/NewsArticle.asp?AID=100233 2009-7-24T4:50:16 No matter what kind of key chain a person has in their pocket it is likely that someday it will fall off, leaving their keys seemingly naked without a decorative pendant by their side. http://www.overturepromotions.com/NewsArticle.asp?AID=100226 2009-7-23T6:51:09 With a weakened economy and news that the unemployment rate may rise to 10 percent by the end of the year, many companies are still keeping a tight budget. http://www.overturepromotions.com/NewsArticle.asp?AID=100227 2009-7-23T6:50:25 While exhibitors may be able to predict the actions of prospective clients at a tradeshow, what they can't predict is the weather outside. http://www.overturepromotions.com/NewsArticle.asp?AID=100223 2009-7-22T6:06:22 Imagine combining an engaging promotional product with your company's contact information. http://www.overturepromotions.com/NewsArticle.asp?AID=100224 2009-7-22T6:05:17 Never miss an opportunity to increase the visibility of your company's brand or name, even if it's as simple as imprinting the logo on a bag or box that is carrying your tradeshow supplies. http://www.overturepromotions.com/NewsArticle.asp?AID=100225 2009-7-22T6:03:28 With a weakened economy and many businesses looking for ways to cut back, it may be easy for a manager to look at the box of promotional products in the corner and think they are expendable. http://www.overturepromotions.com/NewsArticle.asp?AID=100217 2009-7-21T7:04:30 As temperatures rise across the nation, with some parts of the country heading close to the 100-degree mark, it may be wise to offer a promotional product that prospective clients will use frequently. http://www.overturepromotions.com/NewsArticle.asp?AID=100218 2009-7-21T7:03:24 Sometimes size does matter, at least when it comes to employee incentive programs. http://www.overturepromotions.com/NewsArticle.asp?AID=100219 2009-7-21T7:02:46 For some companies, it may feel at times that constantly handing out promotional products isn't accomplishing anything. However according to research on the issue, you would be wrong in that assumption. http://www.overturepromotions.com/NewsArticle.asp?AID=100211 2009-7-20T5:56:08 Exhibitors interested in seeing the latest trends in the restaurant service industry should start preparing for one of the largest events of the year. http://www.overturepromotions.com/NewsArticle.asp?AID=100212 2009-7-20T5:54:06 Sometimes it's important to cater promotional products toward a specific client, not because of the prospective client's interests but because of the industry they represent. http://www.overturepromotions.com/NewsArticle.asp?AID=100213 2009-7-20T5:51:40 Promotional products don't always have to be about increasing a company's visibility in a certain industry. Sometimes, they can be about raising awareness for a cause a business is passionate about. http://www.overturepromotions.com/NewsArticle.asp?AID=100206 2009-7-17T9:05:56 While many companies have used mouse pads as a promotional product to increase their visibility, some are not taking advantage of the vast real estate that's on the item. http://www.overturepromotions.com/NewsArticle.asp?AID=100207 2009-7-17T9:05:06 Given the current state of the economy, recognizing how long an employee has been with a company may be a good way to boost morale. http://www.overturepromotions.com/NewsArticle.asp?AID=100201 2009-7-16T10:34:06 The most successful promotional items are ones that are used well past their introduction at a tradeshow event or a first meet-and-greet with a client. http://www.overturepromotions.com/NewsArticle.asp?AID=100202 2009-7-16T10:29:35 Much of the business that occurs during tradeshow events are introductions that will hopefully land a tenacious sales representative a successful follow-up meeting. http://www.overturepromotions.com/NewsArticle.asp?AID=100196 2009-7-15T9:23:40 Companies that may not be convinced that handing out promotional products can be a successful strategy in increasing visibility should check out what one Oklahoman city is doing. http://www.overturepromotions.com/NewsArticle.asp?AID=100197 2009-7-15T9:22:43 There is one fact that exhibitors at tradeshow events can most likely count on: the attendees will get hungry. http://www.overturepromotions.com/NewsArticle.asp?AID=100198 2009-7-15T9:21:17 Anyone who has ever shopped via catalog knows that nagging feeling after they place an order that the item they just purchased may not look right on them. http://www.overturepromotions.com/NewsArticle.asp?AID=100192 2009-7-14T9:46:06 While it's important to make sure your tradeshow booth is in place and presenting the right company image, it's also important to mind one's surroundings and take into account where the event is taking place. http://www.overturepromotions.com/NewsArticle.asp?AID=100193 2009-7-14T9:45:11 Numerous industry experts have pointed to one thing when it comes to employee incentive programs: recognition. http://www.overturepromotions.com/NewsArticle.asp?AID=100186 2009-7-13T9:35:48 For once, the law is on the side of promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100187 2009-7-13T9:35:03 Just as it was true in high school, people are more willing to go along with something new if they know others are doing the same, which can also be applied to the atmosphere at a tradeshow. http://www.overturepromotions.com/NewsArticle.asp?AID=100188 2009-7-13T9:34:10 In terms of tradeshow booths bigger may be better, but only if you know how to utilize the space properly for your goals. http://www.overturepromotions.com/NewsArticle.asp?AID=100181 2009-7-10T9:48:36 While it's always a good idea to think outside of the box when it comes to promotional products, one should exercise caution about how the item will be used in the future. http://www.overturepromotions.com/NewsArticle.asp?AID=100182 2009-7-10T9:47:51 Tailoring promotional products for a specific group of clients is not only a smart tradeshow strategy, but it could also create a strong positive image for your company. http://www.overturepromotions.com/NewsArticle.asp?AID=100174 2009-7-9T8:10:06 Music can be a big part of any workplace, whether a manager hears it or not. http://www.overturepromotions.com/NewsArticle.asp?AID=100175 2009-7-9T8:09:25 Sometimes trying to put out an image of being cutting edge and utilizing the latest technology is the wrong approach for certain clients. In these cases, it may be necessary to take a step back. http://www.overturepromotions.com/NewsArticle.asp?AID=100176 2009-7-9T8:08:38 One of the rising trends in the business world is going green, most likely because of the good company image it produces and the cost benefits involved in the process. http://www.overturepromotions.com/NewsArticle.asp?AID=100169 2009-7-8T6:57:21 It's no secret that some people go to the movies specifically to gorge themselves on the buttery popcorn that comes from the concession stand. http://www.overturepromotions.com/NewsArticle.asp?AID=100170 2009-7-8T6:55:56 Stop living in the past. http://www.overturepromotions.com/NewsArticle.asp?AID=100167 2009-7-7T9:14:17 Promotional products at tradeshow events don't have to be for prospective clients alone - companies can incorporate them into an employee incentive program. http://www.overturepromotions.com/NewsArticle.asp?AID=100168 2009-7-7T9:11:47 In the beginning there was light, which is a lesson some marketers often forget. http://www.overturepromotions.com/NewsArticle.asp?AID=100161 2009-7-7T6:28:11 Thanks to web 2.0, people who are online can connect to each other through various social networking programs, a trend some companies have taken advantage of in recent years. http://www.overturepromotions.com/NewsArticle.asp?AID=100162 2009-7-7T6:23:46 Sometimes the best way to garner attention at a trade show is give away prizes at your booth. http://www.overturepromotions.com/NewsArticle.asp?AID=100159 2009-7-6T5:43:15 The weakened economy has affected the business world across the board, forcing many companies to cut corners where they can. http://www.overturepromotions.com/NewsArticle.asp?AID=100154 2009-7-2T6:40:39 Despite some businesses spending a little extra money in an attempt to have the most innovative tradeshow booth at an event, a number of companies have found that the tried-and-true pop up display is still a reliable way to attract visitors. http://www.overturepromotions.com/NewsArticle.asp?AID=100155 2009-7-2T6:38:41 For companies who are still new to the tradeshow circuit, the events can be a hectic experience that makes it easy for a tradeshow booth worker to lose sight of his or her goals. http://www.overturepromotions.com/NewsArticle.asp?AID=100156 2009-7-2T6:36:16 Though it may be nice for staff members to receive a gift card or a trophy for their efforts, more research is emerging pointing to employees wanting respect more than anything else at their job. http://www.overturepromotions.com/NewsArticle.asp?AID=100150 2009-7-1T8:17:43 The wedding tradeshow season is just around the corner in September, which means companies that want to expand their client base and their visibility within the industry should start preparing soon. http://www.overturepromotions.com/NewsArticle.asp?AID=100151 2009-7-1T8:16:32 With so much of today's business taking place online or through internet communications, it makes sense for a company to promote itself in the area where prospective clients spend the most time. http://www.overturepromotions.com/NewsArticle.asp?AID=100148 2009-6-30T5:58:39 While some businesses may like to pretend they are the only exhibitor at a tradeshow, the hard reality is that they are one of many. http://www.overturepromotions.com/NewsArticle.asp?AID=100143 2009-6-29T6:42:44 Think branding is just about increasing your company's visibility in the market? Think again. http://www.overturepromotions.com/NewsArticle.asp?AID=100144 2009-6-29T6:39:54 Information is power, especially when a company is trying to extend its market reach in an effort to get new customers. http://www.overturepromotions.com/NewsArticle.asp?AID=100145 2009-6-29T6:38:27 A branding and marketing agency with more than 150 clients in the U.S. says exhibitors should make sure their tradeshow booth is interesting, but also be able to read the crowd around them. http://www.overturepromotions.com/NewsArticle.asp?AID=100141 2009-6-26T5:32:33 Though some businesses may be quick to spend money on television advertising to increase the visibility of their company, past research has shown that line of thinking may not be entirely accurate. http://www.overturepromotions.com/NewsArticle.asp?AID=100137 2009-6-25T5:43:55 Part of being successful in the business world is the ability to see what's just beyond the horizon and preparing for it. http://www.overturepromotions.com/NewsArticle.asp?AID=100138 2009-6-25T5:39:18 Companies and businesses in the food and service industry have a great opportunity to be creative with their tradeshow booth, though they may need staff members with a flair for acting. http://www.overturepromotions.com/NewsArticle.asp?AID=100132 2009-6-24T7:23:44 In an effort to combat low morale and to increase company production, some businesses may want to use certain incentive programs for its workforce. http://www.overturepromotions.com/NewsArticle.asp?AID=100133 2009-6-24T7:22:31 Though exciting, tradeshows can be tiring for everyone involved particularly toward the middle part of the day when the early morning buzz has worn off. http://www.overturepromotions.com/NewsArticle.asp?AID=100134 2009-6-24T7:20:47 Sometimes the best way for a small company to increase their brand identity is to go slow and let the buzz build. http://www.overturepromotions.com/NewsArticle.asp?AID=100129 2009-6-23T6:41:10 Clothing retail companies that specialize in fashion for men may want to look towards the Windy City for a chance to participate in the Chicago Men's Wear Collective. http://www.overturepromotions.com/NewsArticle.asp?AID=100130 2009-6-23T6:39:02 Smaller companies who may not have the advertising budget of larger corporations may have to get a little creative with their brand marketing and hopefully get a little help from their friends. http://www.overturepromotions.com/NewsArticle.asp?AID=100131 2009-6-23T6:37:56 Companies looking to expand their reach and customer base in the sports industry may want to use a simple game to attract some potential buyers at a trade show. http://www.overturepromotions.com/NewsArticle.asp?AID=100124 2009-6-22T8:34:56 Exhibitors, especially those who may be new to the process, should do everything within their power to prepare for a long day at a tradeshow. http://www.overturepromotions.com/NewsArticle.asp?AID=100125 2009-6-22T8:33:50 After your sales group has finished greeting the numerous tradeshow booth visitors and handing out various promotional products to increase the company's visibility, comes one of the most important steps in the process of attracting new clients: the follow-up. http://www.overturepromotions.com/NewsArticle.asp?AID=100121 2009-6-19T9:00:00 While tradeshows can be invigorating in terms of business, as a day-long event they can be exhausting. http://www.overturepromotions.com/NewsArticle.asp?AID=100116 2009-6-18T6:50:03 Company logos are good and can be eye-catching, but a business that has come up with a short and believable tagline may have an edge against its competition. http://www.overturepromotions.com/NewsArticle.asp?AID=100117 2009-6-18T6:48:02 While promotional gifts are a good way to advertise your company's products and services to a new market, the same strategy may not work with clients who are already with you. http://www.overturepromotions.com/NewsArticle.asp?AID=100112 2009-6-17T5:50:39 Some companies, in an effort to heighten brand awareness for a certain product or service, have turned to a more innovative marketing strategy that incorporates a little healthy competition among their client base. http://www.overturepromotions.com/NewsArticle.asp?AID=100113 2009-6-17T5:48:20 Promotional Marketing magazine has ranked Overture Premiums and Promotions in its annual list of the Top 50 Distributors. The honor marks the third consecutive time Overture has been featured on the list. http://www.overturepromotions.com/NewsArticle.asp?AID=100108 2009-6-16T6:04:13 In certain markets, being consistent and simple may be the best marketing strategy instead of trying to gain attention through something more flashy or technological. http://www.overturepromotions.com/NewsArticle.asp?AID=100109 2009-6-16T6:02:27 Though last year saw wedding budgets continue to be high, it now seems this year's trend is seeing that budget being scaled back. http://www.overturepromotions.com/NewsArticle.asp?AID=100104 2009-6-15T6:59:03 It's no mystery that the economic climate for workers can be a bit scary with news of layoffs and the increasing unemployment rate finding its way to the top headlines of newspapers and magazines. http://www.overturepromotions.com/NewsArticle.asp?AID=100105 2009-6-15T6:53:34 It's no secret that buyers and potential clients get inundated with various promotional products at business meetings and tradeshows. http://www.overturepromotions.com/NewsArticle.asp?AID=100101 2009-6-12T7:22:47 While promotional products and booth themes are important elements for an exhibitor at a tradeshow, sometimes it's the obvious details that get overlooked. http://www.overturepromotions.com/NewsArticle.asp?AID=100102 2009-6-12T7:17:18 If they haven't already, companies in the retail market may want to incorporate loyalty programs in their business strategy since it appears to be rising in popularity among customers. http://www.overturepromotions.com/NewsArticle.asp?AID=100093 2009-6-11T7:56:43 Healthcare companies that mainly sell their services to doctors may be able to cut their promotional product budget by using smaller and less expensive giveaways. http://www.overturepromotions.com/NewsArticle.asp?AID=100094 2009-6-11T7:55:44 Given the nature of business and the current state of the economy, just about everyone could use some time to relax and get a massage. http://www.overturepromotions.com/NewsArticle.asp?AID=100095 2009-6-11T7:53:37 When deciding what kind of promotional product to hand out at your tradeshow booth, it's important to ensure the item fits with the theme of the event. http://www.overturepromotions.com/NewsArticle.asp?AID=100089 2009-6-10T7:07:40 Games aren't just for kid's birthday parties or school activities anymore. http://www.overturepromotions.com/NewsArticle.asp?AID=100090 2009-6-10T7:06:01 For some companies, it can be hard to get attention at crowded trade shows, even with a dynamic, engaging booth and creative promotional products. http://www.overturepromotions.com/NewsArticle.asp?AID=100086 2009-6-9T9:36:21 Just as it is in the dating world, companies at trade shows live and die by first impressions, especially for businesses who are new to the game. http://www.overturepromotions.com/NewsArticle.asp?AID=100087 2009-6-9T9:35:00 One upcoming tradeshow is offering clues to businesses on how to deal with the current recession being on everyone's mind. http://www.overturepromotions.com/NewsArticle.asp?AID=100072 2009-6-8T6:58:00 There are some things that seem to never go out of fashion such as a black suit or a tiny black dress. Also on that list would be a pair of sunglasses. http://www.overturepromotions.com/NewsArticle.asp?AID=100073 2009-6-8T6:57:01 While some people may not appreciate having their birthday recognized, their attitude may change if they knew their special day meant they would get some praise at work. http://www.overturepromotions.com/NewsArticle.asp?AID=100074 2009-6-8T6:55:46 Green doesn't just mean money anymore. http://www.overturepromotions.com/NewsArticle.asp?AID=100075 2009-6-5T4:49:25 While common promotional products such as notebooks, pens and stress balls are traditionally found at tradeshows around the country, they may not be the best way for some companies to market themselves to new customers. http://www.overturepromotions.com/NewsArticle.asp?AID=100076 2009-6-5T4:48:16 Twitter, the micro-social networking site, is changing the way people communicate with each other and has emerged as one of the more popular trade show trends this year. http://www.overturepromotions.com/NewsArticle.asp?AID=100077 2009-6-5T4:47:21 Businesses and corporations that attend tradeshows are advised to pay close attention to how their present their booth, since it is the most efficient way of introducing products and services quickly. http://www.overturepromotions.com/NewsArticle.asp?AID=100078 2009-6-4T8:03:11 Providing incentives to workers is a great way to boost morale and production, but businesses may want to be specific when deciding the kind of prize they want to give out. http://www.overturepromotions.com/NewsArticle.asp?AID=100080 2009-6-3T7:37:28 If bands can increase their visibility through a t-shirt, why can't you? http://www.overturepromotions.com/NewsArticle.asp?AID=100081 2009-6-3T7:35:49