TikTok
TikTok approached Overture Promotions with an exciting challenge: create a one-of-a-kind advent calendar to celebrate their creators and count down to the New Year.
The concept was simple yet ambitious—31 days, 31 creator-themed items, and 4,000 calendars ready to inspire fans worldwide.


Overview
The Challenge:
Design and produce a unique, high-quality advent calendar that creatively showcases TikTok creators and their stories.
Our team perfectly executed on every detail, from the precise measurements for each box in the calendar, ensuring every item fit flawlessly, to matching items to each creator’s unique story, crafting a lineup that reflected their content and style. This meticulous attention to detail paired with our seamless kitting capabilities ensured we delivered an engaging, high-quality advent calendar that allowed fans to “unwrap” their favorite creators’ stories each day of December. In the end, the countdown experience was as dynamic and creative as TikTok itself.
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