Woman working out outdoors in tiktok swag.

Unwrapping Creativity with a Custom Advent Calendar 

TikTok

Client:

TikTok

Services:

TikTok

TikTok approached Overture Promotions with an exciting challenge: create a one-of-a-kind advent calendar to celebrate their creators and count down to the New Year.

The concept was simple yet ambitious—31 days, 31 creator-themed items, and 4,000 calendars ready to inspire fans worldwide. 

TikTok advent calendar

TikTok Countdown graphic on the inside of the advent calendar

The Challenge: 

Design and produce a unique, high-quality advent calendar that creatively showcases TikTok creators and their stories.

Our team perfectly executed on every detail, from the precise measurements for each box in the calendar, ensuring every item fit flawlessly, to matching items to each creator’s unique story, crafting a lineup that reflected their content and style. This meticulous attention to detail paired with our seamless kitting capabilities ensured we delivered an engaging, high-quality advent calendar that allowed fans to “unwrap” their favorite creators’ stories each day of December. In the end, the countdown experience was as dynamic and creative as TikTok itself. 

@justin_danger_nunley

Day 1 of opening the @TikTok advent calendar. @tiktok creators #TikTokCountDown

♬ original sound – Justin Danger Nunley
@rinaasmrtist

Replying to @morgan.rose21 Because it’s the 31st. Happy new year fam! Sending you abundance for 2023z 🥂🥳🎉 #hny #2023 #tiktokadventcalendar @tiktok @tiktokcreators #fyp #asmr #newyear

♬ original sound – RinaASMRtist

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