Woman holding instacart mug

Delivering Literacy and Halloween Fun at the White House 

Instacart

Instacart

Overture Promotions partnered with Instacart to create custom Halloween totes for the Hallo-READ event at the White House, a literacy-focused initiative spearheaded by First Lady Jill Biden. Designed for the 8,000 children attending the event, the totes had to align with the client’s vision—celebratory yet understated, with no overt branding—while meeting the logistical and security demands of a high-profile occasion. 

President Biden handing out trick or treat bags at a Halloween event

The Challenge: 

Design and deliver custom Halloween totes for the White House’s Hallo-READ event, ensuring a seamless blend of creativity, compliance, and logistical precision.

Our team tackled every detail with precision from crafting totes that reflected the spirit of the event to navigating last-minute delivery specifications and stringent security protocols. With meticulous quality control, each tote left our warehouse in perfect condition, arriving safely and on time at one of the most secure locations in the world. These highly visible products not only supported Instacart’s sponsorship, but also helped create a memorable experience for the children attending this meaningful event. 

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