Designing the Dead with In-House Creative Flair
Keurig Dr Pepper
Keurig Dr Pepper
Keurig Dr Pepper’s annual Day of the Dead program is a vibrant celebration of culture and creativity, and Overture Promotions is proud to bring it to life each year. This highly anticipated initiative calls on our in-house graphic design team to conceptualize and create stunning branded Day of the Dead masks, blending traditional elements with innovative artistry.
Overview
The Challenge:
Create striking, culturally resonant Day of the Dead masks that seamlessly blend tradition with Keurig Dr Pepper’s bold branding.
Our graphic design team brought their expertise and creativity to every step of the process, crafting masks that seamlessly combined tradition with bold, modern artistry. Through collaboration and refinement, we developed unique, captivating designs that stood out as true works of art. From initial sketches to vibrant, finalized masks, every detail reflected thoughtful execution and a deep understanding of the Day of the Dead’s cultural significance and Keurig Dr Pepper’s branding. The result? A visually stunning program that celebrates the spirit of the occasion in unforgettable style.
Explore More of Our Work
-
Long Drink
When your brand’s ambassadors include household names like Miles & Keleigh Teller and Taylor Swift, your merchandise needs to make a splash.