Overture Promotions Named #22 on Counselor Magazine’s 2025 Top 40 Distributors List
Overture Promotions is proud to announce that we’ve been named the #22 distributor on Counselor’s 2025 Top 40 list, a recognition that cements our position as one of the most trusted and innovative partners in the promotional products and branded merchandise industry.
This recognition is more than a number. It reflects our relentless focus on delivering high-impact branded merchandise programs for global brands, regional powerhouses, and growing organizations alike. From custom swag kits to full-scale webstore fulfillment, we pride ourselves on doing more than putting logos on stuff. We help brands create memorable experiences with strategy, creativity, and sustainability at the core of everything we do.
One of the key drivers behind our success this year was the expansion of our sustainability platform. In early 2025, we acquired Eco Promotional Products, a move that not only strengthened our eco-conscious product offerings, but also extended our impact-first mindset to a broader range of mission-driven clients. Our sustainability journey has also included planting over 200,000 trees through Ecologi and earning a Silver EcoVadis sustainability rating, placing Overture among the top-ranked promotional distributors in terms of ESG performance.
In addition to our growth and sustainability milestones, Overture entered a new chapter of leadership this year with the appointment of Tej Shah as CEO. Formerly our Head of Global Sales & Marketing, Tej brings a fresh perspective and a bold vision for the future, building on our rock-solid foundation while pushing forward into more advanced technologies, data-driven solutions, and continued global growth.
That global scale is matched with in-house precision. Unlike many players in the promo space, Overture controls every step of the process: from sourcing and creative design to screen printing, embroidery, warehousing, kitting, and fulfillment. With multiple U.S. facilities and newly expanded capabilities in Europe, we bring seamless service and elevated brand experiences to clients across industries, whether they’re launching a major marketing campaign or just need employee onboarding kits that wow.
While we’re honored to be recognized among the top promotional product distributors in the country, we remain just as committed to the hundreds of small and mid-sized clients who trust us to deliver exceptional swag, every day. Our team combines the scale and infrastructure of a national powerhouse with the personal touch of a boutique agency. We approach every project, no matter the size, with the same attention to detail, creative energy, and executional excellence.
Being named a Counselor Top 40 Distributor is a moment to celebrate, but for us, it’s also a reminder of the work still ahead. With new tools, new markets, and new partnerships on the horizon, Overture is more focused than ever on helping brands make lasting impressions through strategic branded merchandise, promotional marketing, and curated corporate gifting.
If you’re looking for a partner that brings big ideas, bold creativity, and flawless execution to your branded merchandise strategy, from one-offs to enterprise-level programs, Overture Promotions is ready to lead the way.
