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Overture/In the News

Overture Promotions Acquires Pride Products

Waukegan, IL (January 9, 2026) — Overture Promotions, a global branded merchandise agency, has acquired Pride Products, a highly respected promotional products distributor known for managing merchandise programs for many of the largest law firms in the world.

Victoria Robertson/January 9, 2026/5 min read
Wendy Ferber and Andrew Nadel of Pride Products at their trade show booth

The acquisition deepens Overture's expertise in the legal, professional services, and higher education sectors, where Pride Products has built extensive subject-matter knowledge over nearly three decades.

Pride Products will become fully integrated into Overture Promotions, giving Pride's clients direct access to Overture's global infrastructure, enterprise program management capabilities, and unmatched in-house production.

"Pride's vertical specialization in serving large law firms, professional services organizations, and universities was a primary driver of this acquisition. By combining Pride's vertical knowledge with Overture's expertise, we see a powerful opportunity to elevate how these clients are supported."

Tej Shah, CEO of Overture Promotions

Nearly Three Decades of Trusted Relationships

Founded and led by Wendy Ferber and Andrew Nadel, Pride Products has become a trusted partner to many of the world's most prestigious law firms, as well as leading universities including Penn, Princeton, and Georgetown. Pride's top ten clients average more than 15 years in tenure, reflecting the durability of its relationships and service model, which closely aligns with Overture's values.

"Our clients operate in environments where brand integrity and execution matter enormously. Overture brings global reach, enterprise-level technology, and in-house production capabilities that allow us to offer our clients more, without compromising the service and trust we've built over decades." Wendy Ferber, Co-Owner of Pride Products
"This partnership is so exciting as our clients will continue to receive the same service level from the same team, yet now have access to so much more. It was time for us to go to the next level and Overture gives us the scale and infrastructure to do so." Andrew Nadel

A Proven Track Record of Strategic Growth

Overture has a proven track record of executing strategic acquisitions that expand its global footprint and deepen its service capabilities. Recent acquisitions include Brandon, a leading branded merchandise agency based in Sweden with operations in Gothenburg and Shanghai, and Eco Promotional Products (EPP), which further strengthened Overture's sustainable merchandising capabilities and service offering.

Together with Overture's continued investments in global sourcing, design, technology, webstores, and fulfillment infrastructure, these moves further position the company as a fully integrated, global merchandising partner for complex, enterprise-level programs.

About Overture Promotions Overture Promotions is a global branded merchandise agency with 2025 revenues exceeding $175 million. Headquartered in Chicago, the company serves many of the world's most recognizable brands through in-house decoration, creative, warehousing, fulfillment, and technology capabilities that support complex, global merchandising programs. ###
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