Overture’s Strategic Acquisitions in Global and Sustainable Branding
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Overture’s Strategic Acquisitions in Global and Sustainable Branding
We believe in bold moves that drive innovation and expand the value we provide to our customers. Over the past year, we’ve taken two major steps to strengthen our global reach and deepen our commitment to sustainability. With the acquisitions of Brandon, a leading European branded merchandise agency, and Eco Promotional Products (EPP), a pioneer in sustainable promotional products, we’re not just growing—we’re evolving in ways that benefit our clients, our industry, and our planet.
Welcoming Brandon to the Overture Marketing Group
In September 2024, we announced our acquisition of Brandon, a premier Swedish branded merchandise agency with deep expertise in full-service brand merchandising, retail support, and sustainability. With offices in Gothenburg, Sweden, and Shanghai, China, Brandon has a strong international footprint, making it a perfect fit for Overture as we expand our global capabilities.
Brandon’s team is known for its creativity, world-class infrastructure, and ability to execute seamless branded merchandise programs worldwide. By joining forces, we’ve strengthened our ability to deliver enterprise-level clients the global reach they need with localized execution.
As part of the newly formed Overture Marketing Group, Brandon continues to operate under its name while collaborating with Overture to provide clients with best-in-class promotional solutions. This partnership unlocks new opportunities for shared learning, expanded service offerings, and more innovative branding strategies on an international scale.
Acquiring Eco Promotional Products (EPP)
Just a few months later, in February 2025, we took another strategic step—this time, in the direction of sustainability. With the acquisition of Eco Promotional Products (EPP), Overture is reinforcing its commitment to environmentally and socially responsible branding solutions.
EPP, a certified B Corporation, has been a leader in sustainable promotional products since its founding in 2008. The company has built a reputation for its strict ESG and CSR supplier scorecards, which track sustainability performance across the entire supply chain. This expertise aligns perfectly with Overture’s mission to offer high-quality, responsible branded merchandise that makes an impact without harming the planet.
By integrating EPP’s sustainability practices into our operations, we’re ensuring that sustainability isn’t just an option—it’s embedded in everything we do. We will incorporate their proprietary scorecards into our customer webstores, making it easier than ever for brands to make responsible purchasing decisions.
What This Means for Our Clients
With Brandon strengthening our global capabilities and EPP deepening our sustainable product offerings, Overture Promotions is better positioned than ever to serve our clients with innovative, responsible, and far-reaching branding solutions. Whether you’re looking for an international merchandise program or eco-friendly swag, our expanded expertise and resources ensure you get the best of both worlds.
These strategic acquisitions are just the beginning. As part of the Overture Marketing Group, we’re committed to continuous growth, innovation, and delivering powerful promotional solutions that reflect the values and ambitions of our clients.
