Overview

The Challenge: 
Create high-impact, celebrity-worthy swag that aligns with The Tonight Show’s cultural relevance and delivers premium visibility, both on and off screen.

When you’re creating merch for The Tonight Show Starring Jimmy Fallon, it better be camera-ready, and Overture’s got the star power. We produce high-visibility t-shirts and tote bags that have made their way into the hands of Hollywood heavyweights like Elizabeth Banks, Charlie Puth, Justin Timberlake, and of course, Jimmy himself. Talk about primetime placement.

With a finger on the pulse of pop culture and production expertise to match, Overture ensures each item looks great on-screen and in real life. Whether it’s for backstage guests or late-night fans, we help The Tonight Show deliver iconic swag with style, precision, and a wink of celebrity cool.