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Overture /Work

// Unwrapping Creativity

TikTok

TikTok approached Overture Promotions with an exciting
challenge: create a one-of-a-kind advent calendar to
celebrate their creators and count down to the New Year.

The concept was simple yet ambitious—31 days, 31 creator-themed items, and 4,000 calendars ready to inspire fans worldwide.

Overview

The Challenge:

Design and produce a unique, high-quality advent calendar that creatively showcases TikTok creators and their stories.

Our team perfectly executed on every detail, from the precise measurements for each box in the calendar, ensuring every item fit flawlessly, to matching items to each creator’s unique story, crafting a lineup that reflected their content and style.
This meticulous attention to detail paired with our seamless kitting capabilities ensured we delivered an engaging, high-quality advent calendar that allowed fans to “unwrap” their favorite creators’ stories each day of December. In the end, the countdown experience was as dynamic and creative as TikTok itself.

In their feeds

P
@paigemackenzie
CREATOR VIDEO
TikTok advent calendar #tiktokcountdown
P
@justin_danger_nunley
CREATOR VIDEO
Day 1 of opening the @TikTok advent calendar. #TikTokCountDown
P
@rinaasmrtist
CREATOR VIDEO
Because it’s the 31st. Happy new year fam! Sending you abundance for 2023. #tiktokadventcalendar
P
@patriotickenny
CREATOR VIDEO
Unpacking some mysterious gifts! Days 16-21 #adventcalendar
P
@wendyskin
CREATOR VIDEO
Decorating my apartment full of TikTok. #tiktokholiday #adventcalendar
P
@mackenzieturner0
CREATOR VIDEO
Day 5 of opening my TikTok Advent Calendar
P
@paigemackenzie
CREATOR VIDEO
TikTok advent calendar #tiktokcountdown

P
@justin_danger_nunley
CREATOR VIDEO
Day 1 of opening the @TikTok advent calendar. #TikTokCountDown
P
@rinaasmrtist
CREATOR VIDEO
Because it’s the 31st. Happy new year fam! Sending you abundance for 2023. #tiktokadventcalendar
P
@patriotickenny
CREATOR VIDEO
Unpacking some mysterious gifts! Days 16-21 #adventcalendar
P
@wendyskin
CREATOR VIDEO
Decorating my apartment full of TikTok. #tiktokholiday #adventcalendar
P
@mackenzieturner0
CREATOR VIDEO
Day 5 of opening my TikTok Advent Calendar

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