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Overture Promotions Wins Gold at the 2026 PPAI Pyramid Awards for Creative Promotional Merchandise

Creativity is easy to talk about. It's much harder to execute, especially when a project is complex, unconventional, and outside the typical promotional playbook.

Haribo employees in the custom Haribo-branded suit jacket and dress with the Haribo mascot

That's exactly why we're proud to share that Overture Promotions has won a Gold Pyramid Award at the 2026 PPAI Pyramid Awards, the promotional products industry's highest honor, for our work with Haribo.

This award recognizes not just a project, but a mindset: saying yes when others say no, pushing beyond standard merchandise, and turning bold ideas into brand-defining moments.

What Are the PPAI Pyramid Awards?

The PPAI Pyramid Awards celebrate the most innovative, effective, and creative promotional merchandise programs across the industry. Winning Gold means a project stood out among hundreds of entries for its originality, execution, and measurable impact.

Our winning entry, Overture & Haribo: Event Couture Eye-Candy, took home Gold in the Distributor/Supplier Collaboration category.

The Challenge: Turning a Risky Idea Into a Show-Stopping Experience

Haribo came to us with an idea many promotional partners would hesitate to take on: custom-branded fabric designed specifically for a one-time internal employee celebration.

This wasn't about ordering apparel from a catalog. It required:

  • Developing a bespoke textile from scratch
  • Ensuring strict adherence to brand standards, color accuracy, and logo placement
  • Coordinating multiple suppliers and approvals
  • Delivering on a tight timeline for a July 2025 event

All with a total project investment of approximately $500. For many companies, the complexity outweighs the payoff. For Overture, this is where our creativity thrives.

The Creative Solution: Custom Fabric Meets Couture-Level Execution

Working closely with Haribo and our supplier partners, we sourced and produced custom Haribo-branded fabric that captured the brand's playful energy while remaining polished and wearable.

That fabric became the foundation for two distinct garments (a tailored suit jacket and a custom dress), both showcasing the versatility of the material and the personality of the brand

Rather than simply placing a logo on a product, we worked hand-in-hand with Haribo to transform their identity into something immersive, unexpected, and unforgettable.

Haribo employees in the custom fabric garments
The custom Haribo-branded dress, greeting the Haribo mascot

The Results: Creative Promotional Merchandise That Became the Talk of the Night

The impact was immediate.

At Haribo's internal employee celebration, the garments:

  • Became instant conversation starters
  • Attracted nonstop photos
  • Generated excitement and pride among employees
  • Continued to spark requests for additional pieces long after the event ended

This is what creative promotional merchandise is meant to do: create emotional connection, elevate experiences, and live beyond the moment.

Custom Haribo suit jacket and dress in the photo booth
Haribo team members at the celebration
The custom Haribo suit jacket and dress

Why This Project Won Gold

The judges recognized this program because it delivered on every level:

1. Creativity Without Compromise We didn't default to "easy." We leaned into complexity and made it work.
2. Strategic Use of Promotional Merchandise This wasn't swag for swag's sake. It was merchandise designed to enhance culture, celebration, and brand pride.
3. High Impact on a Smart Budget With a modest spend, the program delivered outsized visibility and long-term memorability.
4. Seamless Collaboration Strong distributor and supplier collaboration ensured flawless execution from concept to final delivery.

What This Means for Our Clients

Winning a Gold Pyramid Award isn't just an accolade. It's proof of how we approach every project.

When you work with Overture Promotions, you get:

  • Creative problem-solvers, not order-takers
  • Strategic guidance on when to push boundaries and how to do it smartly
  • Access to trusted supplier relationships that make complex projects possible
  • Promotional merchandise designed to stand out, not blend in

Whether it's custom apparel, branded experiences, or promotional products no one else is offering, we help brands turn bold ideas into results.

Ready to Create Something Award-Winning? If you're looking for creative promotional merchandise that tells a story, sparks conversation, and elevates your brand, we'd love to help. Because sometimes, the best ideas are the ones worth saying yes to. Start a Project →
Employees with the Haribo Goldbear mascot